No, really; I was horribly sick and lost my voice for a whole month right up to mid-October, so, I’m really sorry for going MIA for so long. On top of that, the previous guy who worked on my website was supposed to walk me through basic things like making changes but he ghosted me. Thankfully I found someone who was able to help – huge shoutout to eBYTEmedia.com for saving the day and also for making all the changes I needed!
Many things have been circling in my head recently and as an inaugural post MIA blog, I thought I’d address a certain elephant in the room – AI voiceovers. It wouldn’t be an exaggeration to say that almost half of the content I’ve watched, or attempted to watch online in the past couple of months are noticeably AI-voiced. What’s with that? As a viewer, it’s a bit deeper than just annoyance.
There’s a thing called production value. As the term suggests, it’s to do with the effort invested in the production of content and the resulting quality thereof. Just like a maths equation, greater effort by experienced personnel and talent equals higher production value and really shows respect for the viewer and in the case of marketing content, the brand’s potential customers. *At this point, please indulge me as I piece this equation together in mathematical terms. (Effort + Equipment) x (Team + Talent Experience) = Production Value.
There, I’m happy. Okay, continuing on…
In a nutshell, if a brand makes no attempt to communicate with humans by means of the voice of another living, thinking, breathing and feeling human, it shouldn’t expect to be rewarded with brand loyalty. Brand loyalty is, after all, derived from connection, and I haven’t a clue how connection can be made with humans using a robot, have you?
Anyway, my mic is waiting and I will get on with doing what I love. Until next time, adieu!